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The true origin of our oil

Jun 13, 2025

At Ad-Morum, our Jaén olive oil is not just a product: it is a living heritage, a story that dates back centuries and that we proudly share today. From Navas de San Juan, in the heart of Jaén, we carefully cultivate our Picual EVOO, blending tradition, innovation, and deep respect for our land. 🌿 The origin of the term "oil": beyond Arabic It is common to associate the word "oil" with Arabic culture due to its sound. However, its etymology is deeper and more diverse. The word comes from Hispano-Arabic azzáyt, derived from classical Arabic az-zayt, meaning "olive juice". In turn, it has roots in the Aramaic zaytā, which also refers to the olive tree. This linguistic journey reflects the rich history of olive oil in the Mediterranean basin, where diverse cultures have contributed to its development and refinement. 🏡 Navas de San Juan: birthplace of our oil Navas de San Juan, our home, is a municipality located in the El Condado region, in the province of Jaén. With an area of 8,505 hectares of olive groves, it is one of the most prominent areas in the production of high-quality olive oil in Spain. The history of Navas de San Juan is deeply linked to olive cultivation and oil production. Since ancient times, its inhabitants have dedicated their lives to this noble craft, passing down from generation to generation the knowledge and passion for Jaén olive oil. 🛡️ Ad-Morum: a name with history The name "Ad-Morum" is a tribute to our town and its coat of arms. It comes from the Apollonian vessels, where the inscription "Ad-Morum" was reflected. It is said that these vessels were taken in Roman times from Cadiz to Rome, passing through an area called Ad-Morum, which corresponds to present-day Navas de San Juan, via the Vía Augusta. This name symbolizes our connection to history and tradition, and represents our commitment to the quality and authenticity of the Picual EVOO we produce. 🌱 Tradition and innovation: the soul of Ad-Morum At Ad-Morum, we combine ancestral wisdom with the most advanced techniques to offer an excellent Jaén olive oil. Our family business, part of the Acolsa group, is characterized by an innovative mindset and a strong commitment to our productive environment: Andalusia, the European region with the largest agricultural area dedicated to olive trees. Each campaign, we select the best Picual variety olives, harvested at their optimal point of ripeness, to produce our Picual EVOO. This careful process guarantees an oil with an intense flavor, fruity notes, and a high content of natural antioxidants. 🛒 Discover our oils In our online store, you will find two types of oil that reflect our dedication and passion: Early Harvest EVOO: made with green olives harvested at the beginning of the season, it offers a fresh and fruity flavor. Picual EVOO: our emblematic oil, with a balanced sensory profile and high stability. We invite you to learn more and purchase our products in our complete collection. 📞 Contact and more information If you want to know more about our history and commitment to quality, visit our page.  For any questions or additional information, do not hesitate to contact us. At Ad-Morum, we work every day to offer you a Jaén olive oil that combines tradition, quality, and flavor. Trust us to bring the best of our land to your table.

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The Perfect Gift: Picual Extra Virgin Olive Oil

Nov 21, 2023

In the search for the perfect gift, we often find ourselves exploring options that fuse exquisiteness and health, and on this journey, Picual Extra Virgin Olive Oil emerges as a liquid treasure that captivates palates and elevates gastronomic experiences. At Aceites Ad Morum we know why gifting this golden elixir is the formula for success for any special celebration. Keep reading! Gifting Picual EVOO is synonymous with gifting experiences Its robust profile, with intense notes of green fruits and spicy touches, awakens the senses and elevates cuisine to new heights. Gifting Picual EVOO is an experience because it goes beyond a simple gift. It is the gateway to a world of flavors, health, and elegance, providing those who receive it with a complete and unique gastronomic experience. Health in every drop Beyond gustatory pleasure, Early Harvest Picual Extra Virgin Olive Oil is a nutritional gem. By choosing this Early Harvest Picual EVOO, you are giving bottled health, a tangible demonstration of your care for those you cherish. In every drop there is a rich concentration of antioxidants, those tireless defenders that fight free radicals and help prevent cellular damage. These antioxidants, such as vitamin E, work in harmony to strengthen the immune system and protect the body against oxidative stress, thus contributing to maintaining optimal health. But the magic of Picual EVOO does not stop there. This oil is a generous source of healthy fatty acids, particularly oleic acid, which has been associated with a number of health benefits. By gifting Picual Extra Virgin Olive Oil, you are sharing a present that supports the health of those you appreciate. It's like bottling the very essence of a healthy lifestyle and offering it in the form of liquid health. This gesture becomes a tangible display of care and appreciation, reflecting the intention to share not only good flavors, but also the precious gift of bottled health. Versatility in the kitchen Picual Extra Virgin Olive Oil is the inspiring accomplice that awakens culinary creativity and endures in the memory of those who receive it. Its versatility in the kitchen becomes a prized tool for amateur chefs and gourmets, unfolding a range of culinary possibilities that transcend the limits of imagination. In the art of dressing salads, Picual EVOO stands as the perfect dressing. Its robust and fruity profile adds a touch of complexity and freshness, transforming each leaf into a symphony of flavors that dance on the palate. From the simplest greens to the most elaborate, this oil enhances the character of each ingredient, turning salads into authentic gastronomic masterpieces. Elegance in presentation Aesthetics play a crucial role, and Picual Extra Virgin Olive Oil is not only a delight for the palate, but also a visual spectacle that captivates from the first glance. Its characteristic intense green color, a result of the Picual olive variety and its early extraction process, is the first indication of its exceptional quality. This vibrant and deep tone is not only a reflection of the freshness and vitality of the olives, but also a declaration of purity. The clean and crystalline appearance of Picual EVOO invites you to explore its contents with the certainty that you are looking at a product of the highest quality. By gifting this oil, you are presenting your loved ones not only a culinary condiment, but an authentic liquid work of art. The purity of its texture, free of impurities and clarifiers, adds a tactile component to the experience. When opening a bottle of Aceites Ad Morum, an exquisite vision is revealed: a golden liquid that flows smoothly and adheres delicately to surfaces. The sight of this oil, both at rest and in motion, is an invitation to explore its complexities and to enjoy a spectacle that goes beyond taste. For all these reasons, at Aceites Ad Morum we take care of every last detail of our bottles. We create a design that matches the delicious and sophisticated treasure found within. Sustainability and tradition with Picual EVOO Picual EVOO is also a link to the rich olive-growing tradition. By gifting this oil, you are sharing a connection with the roots of sustainable agriculture and supporting the preservation of cultivation methods that have endured over time. Gifting Picual EVOO aligns with sustainable values by supporting respectful agricultural practices with the Environment. It is a conscious choice that not only celebrates gastronomy, but also responsibility towards the planet. Early Harvest Picual Extra Virgin Olive Oil is not just a gourmet gift, it's a gesture of affection and an expression of good taste! At Aceites Ad Morum we know that this gift becomes the perfect emblem of moments shared around the table. A gift that not only fills the stomach, but also the heart. Visit our online store and give the best Picual EVOO!

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Imagen de AOVE Temprano Ad-Morum

Uses, benefits and other treasures hidden in Picual EVOO

Oct 26, 2023

Picual Variety Extra Virgin Olive Oil is a true culinary treasure, not only in the province of Jaén but worldwide. Its versatility and excellent flavor make it a fundamental element in Mediterranean cuisine and beyond. Aceites Ad Morum explores the uses, utilities, and benefits of this liquid gold, and we will also discuss its impressive shelf life supported by CSIC studies. Picual EVOO as a lifestyle Versatility in the kitchen Picual Variety Extra Virgin Olive Oil (EVOO) is known for its high heat resistance, which makes it ideal for frying. However, its applicability in the kitchen goes far beyond that. It is a perfect ally for preparing salads, dressing pasta dishes, marinating meats and fish, and adding a finishing touch to soups and stews. Its versatility in the kitchen is unsurpassed, and its flavor enhances the quality of any dish. If you are looking for inspiration in the kitchen, do not hesitate to visit our recipes section. Uses in everyday life EVOO also has uses outside the kitchen. It can be a key ingredient in the manufacture of skin and hair care products due to its moisturizing and antioxidant properties. It is also an excellent carrier oil for essential oils and massages. This oil is much more than a culinary delight; it is a companion in everyday life. Picual EVOO is an elixir of life The consumption of Picual Variety EVOO has significant health benefits. It is rich in monounsaturated fats, which help reduce the risk of heart disease. It is also a source of antioxidants, including vitamin E and polyphenols, which can protect against aging and reduce the risk of certain diseases. The regular inclusion of EVOO in the Mediterranean diet has been associated with a reduced risk of chronic diseases. A long legacy of flavor thanks to its shelf life Picual Variety EVOO stands out for its resilience. When stored properly in a cool, dark place, it can maintain its quality and flavor for years. The Spanish Olive Oil Interprofessional strongly recommends Picual Extra Virgin Olive Oil due to its versatility in the kitchen. It is ideal for a wide variety of dishes, from fresh salads to tasty roasts. Its robust and fruity flavor adds a special touch to any recipe. Likewise, the Spanish Olive Oil Interprofessional highlights the importance of choosing quality products such as EVOO to ensure that nutritional and organoleptic qualities remain intact. Its commitment is to promote the use of this oil in gastronomy, encouraging people to incorporate it into their daily recipes and enjoy its health benefits and exquisite flavor. Picual EVOO is a gift from nature that enriches our lives in many ways. Its versatility in the kitchen, its uses in daily life, and its health benefits make it an essential element in our homes. Now is the time to visit our online store and give Aceites Ad Morum a try, you won't regret it!

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Imagen aceite Ad-Morum

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Esta empresa ha recibido una ayuda de la Unión Europea con cargo al Fondo Europeo Agrícola de Desarrollo Rural para la ampliación de Patio de Recepción de Aceituna y Mejora de Industria Expte: IA-O-09-23-2023-1-008, para aumentar la capacidad de recepción de aceituna y disminuir el tiempo de espera para la descarga así como el consumo eléctrico. Además se han instalado centrífugas verticales de bajo consumo hídrico para disminuir el consumo de agua.