At AdMorum, extra virgin olive oil (EVOO) is much more than just a product; it is the result of a tradition passed down from generation to generation, an effort that begins in the field and is reflected in every drop.
One of the most important aspects that makes a difference in our EVOO is early harvest. This ancestral and carefully planned practice allows us to obtain an oil of the highest quality, full of healthy properties and a unique flavor.
What is early harvest?
Early harvest is a process that begins when the olives are still in their green ripening phase, before they change color. Generally, this harvesting period takes place throughout October, depending on the olive variety and climatic conditions. By harvesting at this time, we ensure that the fruit retains all its flavor intensity and freshness, which allows us to obtain an extra virgin olive oil that stands out for its green fruitiness, intense aromas, and an incomparable organoleptic profile.
The perfect moment: the key to an exceptional EVOO
The secret of early harvest lies in choosing the exact moment to pick the olives. Our harvesters, experts in their work, know how to identify the optimal point of ripeness, when the olives contain the highest concentration of polyphenols and antioxidants. These substances are responsible not only for their intense flavor, but also for their beneficial health properties. By choosing an EVOO from early harvest, you are choosing a healthier product with a much richer and more complex flavor.
The harvesting process: care and respect for the fruit
At Ad-Morum, we believe that respect for tradition is fundamental. Therefore, we carry out the harvesting with methods that minimize the impact on the trees and the fruit. We harvest the olives manually or with techniques that preserve their integrity, ensuring that they arrive at our mill in perfect condition, without bumps or deterioration. The entire process is carried out quickly, in cold, so that the fruit retains all its natural properties intact.

The advantages of early harvest EVOO
The extra virgin olive oil obtained from early harvest has characteristics that make it especially attractive both for lovers of good oil and for those looking for a product beneficial to health. Below, we detail the most outstanding advantages of our early harvest EVOO:
1. Higher amount of antioxidants and polyphenols
One of the main benefits of early harvest EVOO is its high content of antioxidants and polyphenols. These substances not only help preserve the oil for longer, but also have positive effects on health. Polyphenols are known for their ability to combat free radicals, which makes them allies against premature aging and various chronic diseases. In addition, the high antioxidant content of our extra virgin olive oil makes it an exceptionally healthy product.
2. More intense and complex flavor
The organoleptic profile of early harvest EVOO is unmatched. By harvesting the olives green, we obtain an oil with an intense green fruitiness, herbaceous notes, and a slight bitterness and pungency that are perfectly balanced on the palate. These characteristics make it ideal for use raw, in salads, toasts, or as a finishing touch on gourmet dishes. Those who try early harvest extra virgin olive oil rarely go back to other oils due to its powerful and well-defined flavor.
3. Lower acidity, higher quality
Early harvest extra virgin olive oil has a lower acidity level than oils harvested at later stages. This not only means that its quality is superior, but also makes it smoother and more pleasant on the palate. At AdMorum, we are proud to offer an EVOO that is not only delicious but also meets the highest quality standards.

The tradition that unites us to the land
At AdMorum, we are aware that our success would not be possible without the dedicated work of our harvesters, who, generation after generation, have kept the tradition of early harvest alive. This commitment to the land and to sustainable practices is what allows us to offer a unique product that not only respects the environment but also honors the effort of those who care for the olive trees with dedication and passion.
Innovation with respect for tradition
Although we maintain deep respect for tradition, we also believe in the importance of innovation. We use the latest technologies in our mill to ensure that the oil extraction process is as efficient as possible, preserving the properties of the fruit to the maximum. Thus, at AdMorum, we combine the best of both worlds: the ancestral wisdom of our harvesters and the technological advances that allow us to continue improving day by day.
Andalusia: the heart of the olive grove
Our company has its roots in Andalusia, a region that has become the largest agricultural area dedicated to olive cultivation in Europe. Here, the culture of extra virgin olive oil is deeply rooted, and we are part of that legacy. At Ad-Morum, we feel deeply connected to our land and to the people who work it. We know that without the effort of local farmers and their respect for nature, we would not be able to produce the exceptional EVOO we offer today.
Commitment to sustainability
The natural environment is our greatest wealth, and at Ad-Morum, we understand this well. Therefore, we are committed to sustainable agricultural practices that not only protect the environment but also guarantee the continuity of the olive growing tradition for future generations. Our vision goes beyond producing the best extra virgin olive oil; we want to be part of a greener and healthier future, both for people and for the planet.
How to enjoy our early harvest EVOO
Early harvest extra virgin olive oil is a unique product that deserves to be enjoyed in all its purity. We recommend using it raw to fully appreciate its flavors and aromas. Add it to your salads, a good slice of toast, or as a finishing touch to fish and vegetable dishes. You can also use it in traditional recipes, giving an authentic and quality touch to every meal.
If you want to bring the authentic flavor of Andalusia to your kitchen, we invite you to visit our online store, where you will find our selection of early harvest EVOO, ready for you to enjoy.

The secret of Ad-Morum EVOO
At AdMorum, we are proud of our early harvest extra virgin olive oil. We know that behind every bottle there is a careful process, a tradition that has been kept alive for generations, and an unwavering commitment to quality and sustainability. By choosing our EVOO, you are not only choosing a delicious and healthy product, but you are also supporting a way of life that respects nature and human labor.
Discover more about our history here and learn how we honor the rich olive oil tradition. For any questions or doubts, do not hesitate to contact us through our contact section.
🌿🍈 Choose Ad-Morum and enjoy the best of early harvest in every drop of our EVOO!