At Ad Morum we are filled with excitement and satisfaction to share news that makes us deeply proud: our early harvest Picual EVOO has been recognized in the prestigious Flos Olei 2025 guide, achieving a score of 86/100 🌿
This distinction is not a goal, but an incentive to continue taking care of every detail of the process, respecting our land and honoring Jaén's olive-growing tradition.
This recognition is also a tribute to the efforts of our harvesters, the commitment of our oil mill, and the value of Jaén Olive Oil. We want to tell you what it means and how we got here.
What is Flos Olei and why are we so proud?
The Flos Olei guide is an international reference in the world of extra virgin olive oil. Each year, it selects the best productions on the planet, evaluating criteria of sensory quality, traceability, innovation, and sustainability. Being present in this guide with a prominent score means being in an elite catalog, where only the most exceptional oils have a place.
For us, entering with 86/100 is a clear affirmation: our early harvest Picual EVOO meets the world's most demanding standards.
1. Focus on raw material: early harvest green olives
Since the beginning of our history, we have been committed to early harvest. Green olives, harvested at the right moment, provide a higher concentration of antioxidants, freshness, and intense aromatic nuances. This raw material, cared for from the tree to the oil mill, is the basis of our distinguished EVOO.
That character, that vibrancy that our oil transmits in every drop, is radically different from normal oils. It is part of why we deserved the score in Flos Olei.
2. Technique and respect for the process: cold extraction and rigorous control
A high-end EVOO is not achieved by chance. In our oil mill, we apply:
-
Cold extraction, which preserves aroma, color, and nutrients,
-
Precise temperature and time controls,
-
Rigorous batch selection,
-
Total traceability at every step.
All of this allows our product to maintain its identity, and this is a decisive factor for expert tasters of guides like Flos Olei.
3. Flavor, aroma, and sensory characteristics that make a difference
To achieve 86/100, an oil must stand out in multiple ways. In our case:
-
Intense and fruity aroma, with herbaceous, almond, and fresh olive notes,
-
Balanced flavor: harmonious bitterness, elegant pungency, and persistent aftertaste,
-
Lively and penetrating texture: that "shine" in the mouth that conveys quality.
These attributes are what make Ad Morum's Picual EVOO an outstanding oil among international tasters.
4. Local identity: the value of Jaén olive oil
Our origin is an essential part of our strength. Located in Jaén, a land of infinite olive groves, we are part of a tradition whose prestige lies in every drop. An oil certified as Jaén Olive Oil carries the weight of a recognized designation and a centuries-old agricultural history. This identity component was key for Flos Olei to value our proposal.
Furthermore, our name—Ad Morum—pays homage to Navas de San Juan, its Roman past, and the historical route that crosses our territory. We carry that history in every bottle.
5. Impulse for the future: what motivates us to move forward
This recognition is not an endpoint, but an incentive. With Flos Olei 2025 confirming our quality, we renew our commitment:
-
Continue innovating in cultivation and sustainability,
-
Maintain excellence in every batch of early harvest oil and Picual EVOO,
-
Spread the culture of good oil among those who seek more than just a product: an experience.
If you haven't tried it yet, we invite you to discover our oil and judge the difference for yourself: visit our online store → https://admorum.es/collections/all.
Learn more about us and contact us
Our history, our mission, and how we work are available on our institutional page: https://admorum.es/pages/sobre-nosotros
If you have any curiosity, questions, or wish to speak directly with us, write to us at: https://admorum.es/pages/contact
Being recognized in Flos Olei 2025 with 86/100 is an immense source of pride. But most importantly, this achievement validates a path: ours.
At Ad Morum, we will continue to deliver Jaén Olive Oil with passion, rigor, and love for the land, so that every bottle is a small celebration of authentic flavor 🫒💚
