Every year, in November, we celebrate the arrival of the new harvest of extra virgin olive oil (EVOO) and, especially, World Olive Tree Day on November 26, a tribute to this noble plant that sustains the essence of Andalusia.
In Jaén, the olive tree is more than just a crop; it is the soul of the land, a tradition that has been passed down from generation to generation, consolidating itself as a legacy of quality, sustainability, and respect. At Ad Morum, a family business part of the Acolsa group, we share this deep commitment to the environment and the values that identify us as part of this great story.
Throughout this article, we will explore why Jaén is the world's epicenter of EVOO and what makes the oil from this region so special. We will delve into the climate, the native varieties, the cultivation techniques, and our commitment to quality and sustainability. Because at Ad Morum, we are convinced that every bottle of extra virgin olive oil we produce is not just food, but a liquid jewel.
Unique Climate of Jaén: The Secret Behind Its Exceptional EVOO 🌞
The climate of Jaén is an essential factor contributing to the quality of extra virgin olive oil. With more than 300 days of sunshine a year and a Mediterranean climate that provides ideal temperatures, this region offers the perfect environment for the optimal development of the olive tree. The combination of hot and dry summers with mild winters, along with the rich soil composition, allows olives to acquire a unique flavor.
At Ad Morum, we take advantage of these natural conditions to offer you an EVOO full of nuances and flavors, with a perfect balance between bitterness and spiciness. Our commitment is to offer you the best of this land, an oil that reflects the essence of Andalusia in every drop. You can discover our oils and buy directly from our online store.
Native Varieties: The Distinctive Character of Jaén EVOO 🍃
The region of Jaén is famous for its diversity of olive varieties, and at Ad Morum we know that each type of olive brings a unique sensory profile to EVOO. Among the most prominent is Picual, recognized worldwide for its intense flavor and high levels of antioxidants and polyphenols, beneficial for health.
In addition to Picual, varieties such as Royal and Hojiblanca are also cultivated in Jaén, which contribute herbaceous, fruity notes and a characteristic bitter and spicy touch. The combination of these varieties results in an extra virgin olive oil with an unmistakable personality, a deep and authentic flavor that honors its origin.
If you want to know more about our history and how we select the best olives for our EVOO, we invite you to read about us and discover our passion for olive oil.
Tradition and Cultivation Techniques: A Legacy of Generations 👨🌾👩🌾
The olive growers of Jaén have been passing down cultivation techniques that have been perfected over time for generations. At Ad Morum, we follow this tradition with deep respect, harvesting manually at the optimal point of ripeness. This careful approach ensures that the olives arrive in perfect condition at the mill, where they are transformed into high-quality extra virgin olive oil.
Harvesting at the right time allows the EVOO to retain all its organoleptic and nutritional attributes. Furthermore, our mill is equipped with state-of-the-art technology, enabling cold extraction that preserves the natural flavor and aroma of the oil. Thus, we achieve a final product that is a true reflection of the quality and commitment of our company to its roots.
Innovative Production Processes: Tradition Meets Technology 🌱🔬
At Ad Morum, we believe in innovation without losing sight of our roots. To produce top-quality EVOO, we combine tradition with the most advanced technologies. Our mill uses cold extraction systems, a process that avoids heat exposure to preserve the organoleptic properties and nutritional benefits of the oil.
Additionally, we store our oil in optimal conditions, in stainless steel tanks that maintain its freshness and flavor until it reaches your hands. This meticulous care allows us to guarantee an excellent quality product, ready to accompany and enrich your dishes.
If you have any questions about our process or how we select our oils, we are here to help. You can contact us directly through our contact section.
Sustainability: Commitment to the Environment and the Community 🌍💚
At Ad Morum, we firmly believe in the importance of a sustainable approach. The olive grove is not just a crop, but an ecosystem that we must protect and care for future generations. We adopt sustainable practices such as efficient water use and the conservation of biodiversity in our environment. Our family business is committed to preserving the environment, and we constantly seek to innovate to make every stage of our production process more sustainable.
Additionally, we collaborate with local communities to boost the region's economy and ensure that our production benefits those who share our passion for the olive tree. Choosing an EVOO from Ad Morum means opting for a product that respects its origin and cares for its environment.
Jaén and World Olive Tree Day: A Celebration of the Soul of Andalusia 🌳
At Ad Morum, we celebrate World Olive Tree Day on November 26th, a day to remember and honor the importance of this tree in our lives and in Andalusian culture. The olive tree is a symbol of peace, wisdom, and strength, and in our region, it is the basis of an economy that has sustained families for centuries.
This month, more than ever, we want to pay homage to our land and our olive trees, and we invite you to join this celebration by choosing an extra virgin olive oil from our new harvest. Every drop of our EVOO tells the story of Jaén, its people, its climate, and its commitment to quality and sustainability.
The Soul of Jaén in Every Drop of EVOO
Jaén is more than an olive-growing region; it is the heart of extra virgin olive oil in the world. At Ad Morum, we are proud to be part of this legacy and to contribute to the dissemination of such a special and beneficial product as EVOO. We believe that each bottle of our oil is a small portion of the soul of Andalusia, ready to enrich your table.
If you wish to enjoy an exceptional EVOO, the fruit of tradition and a commitment to the environment, we invite you to explore our online store and discover the oils from our latest harvest. Click here to discover the authentic essence of Jaén in every drop. Your palate and your health will thank you! 🫒✨
